One of the most frequently asked questions we’re seeing out there : “How do I get more engagement on Instagram?” Or, in other words “How do I get my followers to LOVE ME?”
Every biz owner on IG knows they need “engagement”. But before we dive into how we get it, I feel the need (just real quick) to go back to the root of this and point out WHY and WHAT KIND of this dang engagement we need in the first place.
Here’s what we need to understand : the number of 💜 hearts 💜 on your photo doesn’t equal effective engagement. Sure, likes make us do a little happy dance! Sure, they show us what our followers are into! But – we need to be searching for the kind of engagement that goes beyond the double tap.
I’m talking about the kind of engagement that builds a relationship – the kind where they are running around town singing your praises because they trust what you’re sharing and they want to share it with their friends.
I’m talking about the kind of engagement that leads to conversion.
What we should be focusing on instead is the relationship your followers have with you.
An engaging IG account will leave you saying “YES” to all of the above questions : )
Okay – so how do we achieve this? What’s the deal?
… In order for this type of relationship with your followers, the secret sauce is….. you have to put in the WORK! These strangers on the internet aren’t going to start caring about what you have to say over night. BUT – you can establish an engaging relationship with your followers if you put in a little T-L-C.
Below are a few of my tips to an easy and effective instagram routine that will not only give you the right kind of engagement, but keep your followers actually caring about YOU – the person behind the account.
So there you have it. Five tips to get in the habit of incorporating into your schedule if you’re choosing to use Instagram to market your business.
In conclusion: these are real people connecting with you! If you want them to show up for you, you gotta show up for them! Through it all – stay truly authentic to YOU!